Most employers use a combination of online recruitment channels to reach a diverse talent pool and attract qualified candidates.

How effective is your business at utilising these five sources?

Employee referrals

Mature talent acquisition functions are one third more likely to recruit candidates through employee referrals[1]. Employee referrals are the top source of quality hires for around half of all organisations, offering higher levels of retention compared to candidates hired through job boards.

As concerns over retention of new hires remain high, an effective employee referral programme offers a solution to the skills gap in your business. Make it easy for your employees to share job posts and provide them with prompt feedback on unsuitable referrals. Fast track referred candidates through your ATS and ask for referrals from all of your new hires during onboarding.

Aim to make employee referrals the top source of quality hires in your business.

Job boards

Despite predictions of their demise, job boards remain a popular option for candidates and employers. Gumtree is the latest site to launch an updated version of its jobs portal with an improved job search functionality. Furthermore, 43% of recruiters still use paid job boards, an increase of 6% compared to 2016[1].[2]

The top job boards in 2017 are:-[3]

1) Indeed

2) Total Jobs

3) Reed

4) Monster

5) CV-Library

6) Jobsite

7) Guardian Jobs

8) Jobs.ac.uk

9) CW Jobs

10) Adzuna

Global jobsite Indeed continues to exert the biggest influence. An estimated 200 million job seekers use the site each month with an average of 9.8 jobs posted every second.

Job boards typically attract more active job seekers and require targeted screening. For the most effective use of job boards in your hiring process:-

  • Carefully tailor your screening filters and keywords in your ATS to meet your requirements.
  • Use the data in your recruitment software to monitor the success of each individual job board and research the trends in your sector to attract qualified candidates to your job posts.
  • Explore the niche job boards specific to your sector to target a better source of qualified candidates.

Social media

Social recruitment enables HR to tap into a potential source of passive talent. However, only 39% of employers use social media to recruit, while just under half post vacancies on social media sites[4]. Most hiring teams are not taking full advantage of the social media platforms where they already have a presence.

Despite these concerns, Employer Branding Now from Universum Global and the DHI Group, Inc found that when it came to employer brand, social networks saw the biggest increase in spend during 2017.

A successful social media presence requires regular monitoring and an understanding of where talent is most likely to engage with your company. For example, only around a third of LinkedIn’s 467 million members are active each month, compared to Facebook which has two billion users.

The key to success is consistency in your message and regular engagement with your audience. Over time, your recruitment data will provide insight into which social media site provides the most consistent source of talent for your business.

Talent communities

As qualified candidates become harder to recruit, creating and nurturing your own talent pool is essential. Your social media presence will help to populate this community of potential future hires. Unsuccessful applicants for your current job posts can also be invited to your talent pool. These include:-

  • Candidates with future potential who do not fit any other existing vacancy.
  • ‘Close match’ candidates who were unsuccessful at interview.
  • Candidates with skills that may fit future roles.

Engage regularly with your talent pool by automating updates through your ATS and responding promptly to any enquiries.

Your careers site

Careers sites were announced as the ‘future of hiring’ at this year’s Recruitment Conference[5], alongside chatbots, as they offer a way to ‘cut through bad data’. Your careers site is the final destination for candidates directed through your job posts and must be an informative resource for visitors.

It must also be branded, mobile responsive and easy to navigate and offer a positive start to your candidate experience. Provide a blend of content including videos, blogs and virtual tours of your offices and offer compelling reasons to work for your business - and apply for your open jobs. Recruitment software provides a branded careers page, offering a seamless transition from your corporate site and effective monitoring of talent applying to your jobs.


[1] Advorto : Why Employee Referrals Should Be Your Top Source Of Hire, 20th July 2017

[2] Social Talent : 2017 Global Recruiting Survey, 11th October 2017

[3] Career Experts, Top Job Sites 2017, 8th June 2017

[4] Onrec, Employers Fear Social Media, 16th October 2017

[5] CIPD, Chatbots and Careers Pages Are The Future Of Hiring, 17th November 2017

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