E-learning - How to develop a mobile learning strategy
Nomophobia – The fear of being out of mobile phone contact.
Sound familiar? Mobile technology is here to stay. Computing technology has advanced at such a rate in the last 30 years that it is now possible to take photographs, record video, communicate, consume media and browse the internet on devices smaller than your hand. Year on year the uptake of mobile device use increases as users take their computing on the move. Tablets, smartwatches, Google Glasses and smartphones are all recent technological developments yet most people would now struggle to imagine their lives without them. The move from the traditional home PC has been swift and many industries have been caught off guard. Mobile devices are getting better every day and even the most diehard technophobe will admit to having one. Here are just a few of the statistics:
- There are now 82.7 million mobile subscriptions in the UK
- In 2000, only half of UK adults had a mobile phone. The figure is now 94%
- Smartphone usage increased 81% in 2012
- Global mobile data traffic grew 70% in 2012
- In 2012 over 40 million UK mobile subscribers accessed the internet via their mobile phones
- Mobile connected devices are expected to exceed the world’s population in 2013
- 64% of mobile workers carry a tablet
- 61% of a workers day is within range of Wi-Fi networks
What does a mobile future look like in the learning and development industries?
Mobile devices are the future and can be used to benefit the learning community when implemented into a considered learning strategy. It is estimated that 30% of the world’s workforce is mobile and is easy to see why mobile specific learning content is desirable. Infrastructure is reaching a point where mobile devices can be connected almost permanently for free or for little cost. It is easy to imagine a near future where Wi-Fi networks are all around us and our devices connected 24/7. This coupled with the insatiable appetite for information that mobile devices help promote shows that the future is bright for mobile learning.
Developing a mobile learning strategy
One of the first things you need to ask is which of the problems in your learning strategy can mobile help to solve? Which learners within your organisation are mobile and could benefit from mobile learning? Could your field workers benefit from learning on their mobile devices? You have to make sure that your learning strategy is in line with the goals of the business. Most importantly, a mobile learning strategy is about the content. Learning on a mobile device isn’t just about porting full screen information down to the size of a tablet, it’s about tailoring that content for unique mobile devices and their interfaces. Touchscreens, motion sensors, cameras, apps and GPS offer a world of opportunities for content creators which aren’t found on traditional desktop PCs.
Embracing technology to help your business grow
Using mobile learning as a part of your overall learning strategy can provide results. Mobile learning and mobile business will become part of the greater economic landscape during the next decade and beyond, can your business afford to miss out? If you feel that now is the right time for your business to explore the exciting potential of mobile learning then please get in touch with Kallidus. Benefit from our experience and trust in our proven track record of adaptability when it comes to the demands of emerging and evolving technology in learning.