How to use CV parsing to reach out to the best talent on the job market
2018’s recent graduates, fresh from university, will soon undertake the gruelling process of completing online job applications as they seek the most promising graduate scheme opportunities.
For them, and many experienced jobseekers, modern day job applications entail endless dropdown menus, text fields, document-upload prompts, and the replication of data. Whilst recent graduates may persist with the process, experience hires may not complete their application, frustrated with the lengthy forms and replication.
Whilst lengthy and complicated online job applications are more a norm than a rarity, hiring organisations should be mindless that candidates are likely to be applying for several roles at the same time – and if yours is a lengthier process than your competitor’s, you can be sure that you won’t receive the candidate’s final application!
Why your application form could be driving away the best candidates
A study on Fortune 500 companies found that the apply time for roles varies widely, with the longest at 52 minutes, the shortest at one minute, and a median time of 13 minutes . With some applications requiring answers to a staggering average of 63 screening questions, it is hardly surprising that some applications take so long!
However, experienced hires are unwilling to replicate their CV information in a long and complicated application process – and the longer your process is, the more talent you risk missing out on.
A recent study found that 30% of candidates and 57% of those earning £77,000 or more per annum won’t spend longer than 15 minutes on an application. This means that companies with 45 or more screener questions risk losing 89% of their potential candidates who abandon the process before submission.
Whilst some believe that those who undertake the lengthy process will be dedicated to your company, Indeed’s Senior Vice President, Paul D’Arcy, disagrees: ‘You’re just going to be choosing from people who are desperate enough to go through your application process’.
How to get ahead in the race for talent
In the jobseekers’ market, employers must keep up with the demands of the best applicants. By keeping your process simple, you are likely to receive more, better quality, candidates.
In using a mobile-friendly ATS, you will capture more of the top candidates you need. 44% of jobseekers search for roles using a mobile device, yet 56% of Fortune 500 companies’ application processes are not mobile-optimised.
Furthermore, your ATS should have the functionality to ‘parse’ CVs; that is, extract the information from an uploaded document into the relevant sections automatically for the applicant. Many experienced hires will have a well-built CV and they are reluctant to replicate the information from it into your own application form. CV parsing allows candidates to upload their CV as a single document, with the system then taking the information and inserting it into the relevant fields. This allows for easier and more consistent comparisons between applicants for the hiring manager.
By simplifying the application process, you make the candidate experience easy and intuitive, and accessible for all levels, whilst providing consistency for comparisons for hiring managers. A clean user interface and reduced clicks aid jobseekers in their search for their next perfect role – which could be yours.
 Indeed, ‘Study: Which Companies Offer the Fastest Online Job Application Process?’, 15 Aug 2016