Did you, like me, feel inspired at last week’s CIPD Learning and Development Show? Amongst the pervading buzz of the conference and exhibition, attendees shared significant insights into practical solutions to challenge and improve L&D practices for the future.
Over the two days there were some dynamic presentations within the exhibition hall, covering themes such as future learning trends, optimising employee engagement, approaches to OD and change management, plus the role of social media in learning. I presented on Mobile Learning Content Strategies for Success…
My advice? Don’t ignore m-learning!
M-learning has evolved dramatically in the past 18 months (according to a report from Towards Maturity, it rose from 45% to 71% in 2013), and my advice is: don’t ignore it! Mobile learning is no longer a ‘nice-to-have’ for Gen Y employees but a strategic ‘must-have’ for L&D to engage your entire workforce and optimise learning outcomes. I explained that today’s workforce expects to be able to learn via mobile, why businesses should rise to the m-learning challenge, and how to achieve learning anytime, anywhere, on any device. I talked about the latest developments in mobile technology, and shared practical tips for designing content that capitalises on the features and benefits that make mobile devices unique.
Creating m-learning content that works
Whether or not you are already implementing m-learning as a business, here are some key takeaways for creating content for mobile:
1. Start with the business case
Clearly evaluate the key benefits of m-learning for your organisation and develop a learning content strategy to fit.
2. Be practical
Rework core learning modules first for longevity, rather than highly specialised content or courses with a limited lifespan.
3. Be ruthless
Don’t overload learners. Every word needs a reason to be there. Long paragraphs of text just don’t work, especially for mobile.
4. Keep it useable
Think about key user interactions; action buttons should be within easy reach for mobile users. Involve end users in the development process to test the practicalities of courses.
5. Use multimedia
Images and audio have been proven to engage learners more easily than text alone. Choose content that works on multiple devices for best results.
Do you currently use mobile technologies to optimise learning outcomes within your organisation? How do you see mobile learning developing in the next year? Do you involve end users in the content development process?
Towards Maturity. 2013/2014 Benchmark Study.